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  • Job type

    Permanent
  • Location

    Clare
  • Working Pattern

    Full-time
  • Specialism

    Marketing
  • Industry

    Travel, Hospitality, Leisure & Tourism
  • Pay

    €49,130 DOE

Assistant Sales and Marketing Manager | Permanent | Salary DOE | Tourism Industry

Your new company:

Your new company oversees the management, development, and promotion of a portfolio of signature visitor attractions and sites throughout Clare. Our client is developing these visitor attraction sites and is now seeking to hire an experienced professional with substantial skills in Sales and Marketing, and Digital Marketing campaigns.

Your new role :

As the Assistant Sales and Marketing Manager, you will work with the Sales and Marketing Manager in driving sales and building awareness of the clients' portfolio of visitor experiences. You will ensure the marketing strategy connects online and offline marketing activities and also ensure that the marketing plan and strategy is linked and complements the overall objectives and strategy. You will provide input into strategic planning, budgeting, marketing, financial management & operational management as requested by the management team. You will develop and implement sales and marketing activities for public events, retail, education and F&B as required. You will facilitate familiarisation trips and site inspections across the portfolio of visitor experiences. You will work alongside operations and entertainment departments in the facilitation and coordination of corporate, incentive and wedding bookings. You will follow up on leads and referrals to execute sales and assist in developing a social and digital media marketing strategy focusing on online marketing by defining goals, identifying target audiences, solidifying messaging, setting key targets, and outlining effective marketing initiatives. You will work alongside the Digital Marketing Executive on the development of content across the attractions digital platforms including social media, website and ezines. You will plan and execute all email marketing campaigns utilising the company’s CRM system and provide reporting and analysis on the return of investment on all campaigns. You will also work with the Sales and Marketing Manager in devising and executing sales & marketing promotional campaigns through local & national media, evaluating & reporting on marketing campaigns and source advertising opportunities across traditional and digital media. You will develop printed promotional material including brochures, fliers, special offers, posters, etc. in line with brand standards. You will represent the business at trade shows, networking events and exhibitions both nationally and internationally. In conjunction with the Sales and Marketing Manager, conduct market research, for example, using visitors’ questionnaires and focus groups and analyse these findings. You will assist with organising and scheduling experimental events and photoshoots as and when required. You will collaborate with design agencies on the creation of online and offline advertising and manage content on third party platforms, ensuring all information is correct and up to date. You will engage with all stakeholder organisations, liaising and networking with a range of stakeholders including customers, colleagues, suppliers, and partner organisations, and respond to information and sponsorship requests including brochure distribution to hotels, B&Bs, imagery requests that are received via email/phone.

What you'll need to succeed :

You will have a proven track record in sales and marketing skills, with at least 3 years’ experience in the field. Excellent communication and interpersonal skills. The ability to demonstrate a high level of teamwork & motivational skills and work under pressure with tight deadlines. You will be standards-driven and customer-focused. You will be self-motivated and organised, capable of working on your own initiative. You will be creative and posses an innovative approach. You will have a full clean driving licence and access to your own car. The ideal candidate will have a strong work ethic with a flexible attitude and an approach with strong business acumen. A willingness to put in extra effort to complete tasks and meet tight deadlines and a strategic approach, be detail oriented and have excellent interpersonal skills.

What you need to do now :

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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